Privacy policy

Last Updated: December 10, 2025

EssLive (“we,” “us,” or “our”) operates this website and provides all related content, features, tools, products, and services (the “Services”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, make a purchase, or otherwise interact with the Services.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

“Personal information” refers to information that identifies or can reasonably be linked to an individual. Depending on how you use the Services and where you live, we may collect the following categories:

Contact Information

Name, shipping address, billing address, email address, and phone number.

Order & Payment Information

Payment details processed by Shopify Payments, Stripe, PayPal, or other providers.
We do not store full credit card numbers.

Account Information

Username, password, communication preferences, and saved settings.

Shopping Activity

Products viewed, added to cart, purchased, returned, or exchanged.

Communications

Messages and information you send to us, including support inquiries.

Device & Technical Information

IP address, browser type, operating system, device identifiers, and connection information.

Usage Information

How you interact with the website, including pages viewed, clicks, time spent, and referral paths.

Inferences

Insights derived from the information above to help personalize your experience.

2. How We Collect Information

We may collect personal information through:

Direct interactions

When you create an account, place an order, contact us, or voluntarily submit information.

Automatic collection

Using cookies and similar technologies when you browse or interact with the Services.

Service providers

Such as payment processors, analytics partners, email marketing tools, and shipping carriers.

Partners and third parties

Where permitted by law and with appropriate consent.

3. How We Use Personal Information

We use your information to:

Provide and improve the Services

Fulfill orders, process payments, authenticate accounts, personalize your shopping experience, manage your account, support returns and exchanges, and maintain site functionality.

Marketing and communications

Send promotional emails or messages (you may opt out at any time), recommend products, and deliver relevant advertising.

Security and fraud prevention

Detect and investigate fraudulent activity, protect the integrity of the Services, and maintain a safe shopping environment.

Customer support

Respond to your questions, process requests, and provide assistance.

Legal compliance

Comply with applicable laws, respond to lawful requests, and enforce our policies.

4. How We Share Personal Information

We may share your information with:

Shopify

Our website platform and primary service provider. Shopify processes your information to operate and improve the Services.

Service providers

Including payment processors, cloud storage providers, email platforms, logistics partners, and analytics tools.

Advertising and marketing partners

To deliver personalized ads or marketing messages, where permitted.

Affiliates

Within the EssLive brand or related business entities.

When directed by you

Such as social login, account integrations, or shipping instructions.

Legal or business transfers

Including mergers, acquisitions, or legal obligations such as responding to subpoenas or regulatory requests.

5. Shopify

EssLive is hosted on Shopify. Shopify collects technical, transactional, and behavioral data to operate the platform.
You can read more about Shopify’s practices here:
https://www.shopify.com/legal/privacy

If you wish to exercise privacy rights regarding data processed by Shopify, visit:
https://privacy.shopify.com

6. Cookies and Tracking

We use cookies, pixels, and similar technologies to:

  • operate the site
  • remember your preferences
  • analyze website performance
  • deliver personalized ads where allowed

You may disable cookies through your browser settings, though some features may not function properly.

7. Children’s Privacy

The Services are not intended for individuals under the age of majority.
We do not knowingly collect personal information from minors.
If you believe a minor has provided information, please contact us so we can remove it.

8. Security and Data Retention

We use reasonable administrative, technical, and physical safeguards to protect personal information.
However, no system is entirely secure.

We retain personal information only as long as necessary to:

  • operate the Services
  • fulfill orders
  • meet legal obligations
  • resolve disputes
  • maintain accurate business records

9. Your Rights

Depending on your location (including the United States, Canada, and the United Kingdom), you may have rights such as:

  • Access / Know the information we hold about you
  • Correction of inaccurate personal information
  • Deletion of your information
  • Portability of your data
  • Opt-out of targeted advertising
  • Withdraw consent (where applicable)
  • Restriction or objection to processing (UK-GDPR)

We may need to verify your identity to process these requests.

10. International Transfers

We may transfer personal information outside your country.
Where required, we rely on:

  • Standard Contractual Clauses (SCCs)
  • UK International Data Transfer Addendum

to ensure adequate protection.

11. Updates to This Policy

We may update this Privacy Policy periodically.
Changes will be posted on this page with a revised “Last Updated” date.

12. Contact Us

If you have questions or wish to exercise your privacy rights, contact us at:

Email: info@byesslive.com
EssLive
Data Controller for purposes of applicable privacy laws.